diff --git a/site/src/components/CopyButton.astro b/site/src/components/CopyButton.astro
index dc4b1fa..de0930c 100644
--- a/site/src/components/CopyButton.astro
+++ b/site/src/components/CopyButton.astro
@@ -8,9 +8,10 @@ interface Props {
   class?: string;
   withAttribution?: boolean;
   nudge?: boolean;
+  copyData?: Record<string, unknown> | null;
 }
 
-const { targetId, label = 'Copy', variant = 'icon', class: extraClass = '', withAttribution = false, nudge = false } = Astro.props;
+const { targetId, label = 'Copy', variant = 'icon', class: extraClass = '', withAttribution = false, nudge = false, copyData = null } = Astro.props;
 const btnId = `copy-btn-${targetId}`;
 const nudgeId = `star-nudge-${btnId}`;
 ---
@@ -65,7 +66,7 @@ const nudgeId = `star-nudge-${btnId}`;
   </button>
 )}
 
-<script define:vars={{ btnId, nudgeId, withAttribution, nudge, GITHUB_URL }}>
+<script define:vars={{ btnId, nudgeId, withAttribution, nudge, GITHUB_URL, copyData }}>
   const btn = document.getElementById(btnId);
   if (!(btn instanceof HTMLButtonElement)) return;
   if (btn.dataset.copyBound === 'true') return;
@@ -126,6 +127,9 @@ const nudgeId = `star-nudge-${btnId}`;
       }
     }
 
+    if (copyData) {
+      window.dispatchEvent(new CustomEvent('apa-copy', { detail: copyData }));
+    }
     window.dispatchEvent(new CustomEvent('copy-success'));
   });
 </script>
diff --git a/site/src/components/ExporterSection.astro b/site/src/components/ExporterSection.astro
index fd72974..d57d50d 100644
--- a/site/src/components/ExporterSection.astro
+++ b/site/src/components/ExporterSection.astro
@@ -8,7 +8,10 @@ interface Props {
   exporter: Exporter;
   service: Service;
   groupIndex: number;
+  groupName: string;
+  groupSlug: string;
   serviceIndex: number;
+  serviceSlug: string;
   exporterIndex: number;
   showExporterNumber: boolean;
 }
@@ -17,7 +20,10 @@ const {
   exporter,
   service,
   groupIndex,
+  groupName,
+  groupSlug,
   serviceIndex,
+  serviceSlug,
   exporterIndex,
   showExporterNumber,
 } = Astro.props;
@@ -68,7 +74,26 @@ const exporterPrefix = showExporterNumber
     </div>
 
     <div class="flex items-center gap-2">
-      <CopyButton targetId={allRulesId} label="Copy all" variant="text" withAttribution={true} />
+      <CopyButton
+        targetId={allRulesId}
+        label="Copy all"
+        variant="text"
+        withAttribution={true}
+        copyData={{
+          name: 'rule_copy',
+          scope: 'exporter',
+          group_index: groupIndex,
+          group_name: groupName,
+          group_slug: groupSlug,
+          service_index: serviceIndex,
+          service_name: service.name,
+          service_slug: serviceSlug,
+          exporter_index: exporterIndex,
+          exporter_name: exporter.name ?? null,
+          exporter_slug: exporter.slug,
+          with_attribution: true,
+        }}
+      />
     </div>
   </div>
 
@@ -88,7 +113,23 @@ const exporterPrefix = showExporterNumber
         </svg>
         <pre id={wgetId} class="text-xs font-mono text-slate-600 dark:text-slate-300 overflow-x-auto whitespace-pre">{wgetCommand}</pre>
       </div>
-      <CopyButton targetId={wgetId} variant="icon" />
+      <CopyButton
+        targetId={wgetId}
+        variant="icon"
+        copyData={{
+          name: 'wget_copy',
+          scope: 'exporter',
+          group_index: groupIndex,
+          group_name: groupName,
+          group_slug: groupSlug,
+          service_index: serviceIndex,
+          service_name: service.name,
+          service_slug: serviceSlug,
+          exporter_index: exporterIndex,
+          exporter_name: exporter.name ?? null,
+          exporter_slug: exporter.slug,
+        }}
+      />
     </div>
   )}
 
@@ -114,6 +155,26 @@ const exporterPrefix = showExporterNumber
             rule={rule}
             anchorId={anchorId}
             ruleNumber={ruleNumber}
+            copyData={{
+              name: 'rule_copy',
+              scope: 'rule',
+              group_index: groupIndex,
+              group_name: groupName,
+              group_slug: groupSlug,
+              service_index: serviceIndex,
+              service_name: service.name,
+              service_slug: serviceSlug,
+              exporter_index: exporterIndex,
+              exporter_name: exporter.name ?? null,
+              exporter_slug: exporter.slug,
+              rule_index: ruleIdx + 1,
+              rule_slug: anchorId,
+              rule_name: rule.name,
+              rule_severity: rule.severity,
+              rule_for: rule.for ?? null,
+              rule_number: ruleNumber,
+              with_attribution: false,
+            }}
           />
         );
       })}
diff --git a/site/src/components/RuleCard.astro b/site/src/components/RuleCard.astro
index c89d2c0..d6a6ab1 100644
--- a/site/src/components/RuleCard.astro
+++ b/site/src/components/RuleCard.astro
@@ -8,9 +8,10 @@ interface Props {
   rule: Rule;
   anchorId: string;
   ruleNumber: string;
+  copyData?: Record<string, unknown> | null;
 }
 
-const { rule, anchorId, ruleNumber } = Astro.props;
+const { rule, anchorId, ruleNumber, copyData = null } = Astro.props;
 const yamlContent = formatRuleAsYaml(rule);
 const codeId = `code-${anchorId}`;
 ---
@@ -37,7 +38,7 @@ const codeId = `code-${anchorId}`;
           <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M13.828 10.172a4 4 0 00-5.656 0l-4 4a4 4 0 105.656 5.656l1.102-1.101m-.758-4.899a4 4 0 005.656 0l4-4a4 4 0 00-5.656-5.656l-1.1 1.1" />
         </svg>
       </a>
-      <CopyButton targetId={codeId} variant="icon" nudge={true} />
+      <CopyButton targetId={codeId} variant="icon" nudge={true} copyData={copyData} />
     </div>
   </div>
 
diff --git a/site/src/layouts/BaseLayout.astro b/site/src/layouts/BaseLayout.astro
index ee04246..70a77d4 100644
--- a/site/src/layouts/BaseLayout.astro
+++ b/site/src/layouts/BaseLayout.astro
@@ -98,5 +98,12 @@ const canonical = canonicalUrl ?? `${SITE_ORIGIN}${base}${Astro.url.pathname.rep
 
   <Footer base={base} />
   <StarToast />
+  <script>
+    import { record } from '../scripts/pipe';
+    window.addEventListener('apa-copy', (e: Event) => {
+      const { name, ...data } = (e as CustomEvent<Record<string, unknown>>).detail;
+      record(name as string, data);
+    });
+  </script>
 </body>
 </html>
diff --git a/site/src/pages/rules/[group]/[service].astro b/site/src/pages/rules/[group]/[service].astro
index 224b102..d73baea 100644
--- a/site/src/pages/rules/[group]/[service].astro
+++ b/site/src/pages/rules/[group]/[service].astro
@@ -124,7 +124,10 @@ const jsonLd = {
             exporter={exporter}
             service={service}
             groupIndex={groupIndex}
+            groupName={group.name}
+            groupSlug={groupSlug}
             serviceIndex={serviceIndex}
+            serviceSlug={serviceSlug}
             exporterIndex={expIdx + 1}
             showExporterNumber={service.exporters.length > 1}
           />
diff --git a/site/src/scripts/pipe.ts b/site/src/scripts/pipe.ts
new file mode 100644
index 0000000..00f56bc
--- /dev/null
+++ b/site/src/scripts/pipe.ts
@@ -0,0 +1,97 @@
+// First-party ingest pipe — records copy events to Tinybird.
+// Naming deliberately avoids ad-blocker filter-list keywords
+// (track, analytics, telemetry, metrics, beacon, pixel, collect, stat, signal).
+
+// const PIPE_URL = 'https://api.eu-west-1.aws.tinybird.co/v0/events?name=';
+const PIPE_URL = 'https://tb.samber.dev/?name=';
+const PIPE_KEY = 'p.eyJ1IjogIjQ1MzY3NjRjLTNiY2MtNDU0My04M2ZjLWM0MDUxZGFhMGM5ZiIsICJpZCI6ICJmOWZjOGQ3Yi05ZGE1LTRiZjEtYjg4YS1mNGFlNTRkNTU3YWUiLCAiaG9zdCI6ICJhd3MtZXUtd2VzdC0xIn0.-zLRexgT8W2-derRM6jVCXzUkz54sMsiOy45WO6GglM';
+
+function uid(): string {
+    if (typeof crypto !== 'undefined' && crypto.randomUUID) return crypto.randomUUID();
+    return 'xxxxxxxx-xxxx-4xxx-yxxx-xxxxxxxxxxxx'.replace(/[xy]/g, (c) => {
+        const r = (Math.random() * 16) | 0;
+        return (c === 'x' ? r : (r & 0x3) | 0x8).toString(16);
+    });
+}
+
+function getUserId(): string {
+  try {
+    let id = localStorage.getItem('apa_uid');
+    if (!id) { id = uid(); localStorage.setItem('apa_uid', id); }
+    return id;
+  } catch { return 'anon'; }
+}
+
+function getSessionId(): string {
+  try {
+    let id = sessionStorage.getItem('apa_sid');
+    if (!id) { id = uid(); sessionStorage.setItem('apa_sid', id); }
+    return id;
+  } catch { return 'anon'; }
+}
+
+function bumpSessionCount(): number {
+  try {
+    const n = parseInt(sessionStorage.getItem('apa_sc') ?? '0', 10);
+    sessionStorage.setItem('apa_sc', String(n + 1));
+    return n + 1;
+  } catch { return 0; }
+}
+
+function bumpLifetimeCount(): number {
+  try {
+    const n = parseInt(localStorage.getItem('apa_lc') ?? '0', 10);
+    localStorage.setItem('apa_lc', String(n + 1));
+    return n + 1;
+  } catch { return 0; }
+}
+
+function getPageContext() {
+  const path = location.pathname;
+  let page_type: 'service' | 'home' | 'guide' | 'other' = 'other';
+  if (path.includes('/rules/') && path.split('/').filter(Boolean).length >= 4) {
+    page_type = 'service';
+  } else if (path.split('/').filter(Boolean).length <= 1) {
+    page_type = 'home';
+  } else if (['alertmanager', 'blackbox-exporter', 'sleep-peacefully'].some((g) => path.includes(g))) {
+    page_type = 'guide';
+  }
+  return {
+    page_path: path,
+    page_type,
+    referrer: document.referrer || undefined,
+    anchor_hash: location.hash || undefined,
+  };
+}
+
+// Eagerly init IDs on module load so they exist before first copy
+getUserId();
+getSessionId();
+
+export function record(name: string, data: Record<string, unknown>): void {
+  const payload = {
+    timestamp: new Date().toISOString(),
+    transaction_id: uid(),
+    name: "awesome_prometheus_alerts_"+name,
+    user_id: getUserId(),
+    session_id: getSessionId(),
+    session_copy_count: bumpSessionCount(),
+    lifetime_copy_count: bumpLifetimeCount(),
+    ...data,
+    ...getPageContext(),
+    language: navigator.language,
+    timezone: Intl.DateTimeFormat().resolvedOptions().timeZone,
+    viewport_w: window.innerWidth,
+    viewport_h: window.innerHeight,
+    color_scheme: document.documentElement.classList.contains('dark') ? 'dark' : 'light',
+    user_agent: navigator.userAgent,
+    is_bot: /bot|crawl|spider/i.test(navigator.userAgent),
+  };
+
+    fetch(PIPE_URL+"awesome_prometheus_alerts_"+name, {
+        method: 'POST',
+        body: JSON.stringify(payload),
+        headers: { Authorization: `Bearer ${PIPE_KEY}` },
+        keepalive: true,
+    }).catch(console.error);
+}