diff --git a/site/src/components/Footer.astro b/site/src/components/Footer.astro
index 1da41ea..34c207c 100644
--- a/site/src/components/Footer.astro
+++ b/site/src/components/Footer.astro
@@ -76,7 +76,7 @@ const featuredGroups = data.groups.filter((g) => featuredGroupSlugs.includes(get
         <h3 class="text-sm font-semibold text-slate-900 dark:text-white mb-3">Sponsors</h3>
         <div class="space-y-4">
           {sponsors.map((s) => (
-            <a href={s.url} target="_blank" rel="noopener noreferrer" class="block hover:opacity-80 transition-opacity">
+            <a href={s.url} target="_blank" rel="noopener noreferrer" class="block hover:opacity-80 transition-opacity" data-sponsor-name={s.name} data-sponsor-slot="footer">
               <img src={`${base}${s.logo}`} alt={`${s.name} — ${s.description}`} class="h-6" />
             </a>
           ))}
@@ -98,3 +98,8 @@ const featuredGroups = data.groups.filter((g) => featuredGroupSlugs.includes(get
     </div>
   </div>
 </footer>
+
+<script>
+  import { initSponsorClickTracking } from '../scripts/sponsor';
+  initSponsorClickTracking();
+</script>
diff --git a/site/src/components/Header.astro b/site/src/components/Header.astro
index b9992f5..2f193a1 100644
--- a/site/src/components/Header.astro
+++ b/site/src/components/Header.astro
@@ -126,7 +126,7 @@ const starsLabel = stars > 0 ? (stars >= 1000 ? `${(stars / 1000).toFixed(1)}k`
     <div class="max-w-7xl mx-auto flex items-center justify-center gap-3">
       <span class="text-xs font-medium tracking-wider uppercase text-slate-400 dark:text-slate-500">Sponsored by</span>
       {sponsors.map((s) => (
-        <a href={s.url} target="_blank" rel="noopener noreferrer" class="hover:opacity-75 transition-opacity" title={s.name}>
+        <a href={s.url} target="_blank" rel="noopener noreferrer" class="hover:opacity-75 transition-opacity" title={s.name} data-sponsor-name={s.name} data-sponsor-slot="header">
           <img src={`${base}${s.logo}`} alt={`${s.name} — ${s.description}`} class="h-10 w-auto" />
         </a>
       ))}
@@ -149,6 +149,11 @@ const starsLabel = stars > 0 ? (stars >= 1000 ? `${(stars / 1000).toFixed(1)}k`
   </div>
 </header>
 
+<script>
+  import { initSponsorClickTracking } from '../scripts/sponsor';
+  initSponsorClickTracking();
+</script>
+
 <script>
   const btn = document.getElementById('mobile-menu-btn');
   const menu = document.getElementById('mobile-menu');
diff --git a/site/src/layouts/BaseLayout.astro b/site/src/layouts/BaseLayout.astro
index 70a77d4..463adf2 100644
--- a/site/src/layouts/BaseLayout.astro
+++ b/site/src/layouts/BaseLayout.astro
@@ -99,10 +99,10 @@ const canonical = canonicalUrl ?? `${SITE_ORIGIN}${base}${Astro.url.pathname.rep
   <Footer base={base} />
   <StarToast />
   <script>
-    import { record } from '../scripts/pipe';
+    import { recordCopy } from '../scripts/pipe';
     window.addEventListener('apa-copy', (e: Event) => {
       const { name, ...data } = (e as CustomEvent<Record<string, unknown>>).detail;
-      record(name as string, data);
+      recordCopy(name as string, data);
     });
   </script>
 </body>
diff --git a/site/src/scripts/pipe.ts b/site/src/scripts/pipe.ts
index 00f56bc..33fbbb5 100644
--- a/site/src/scripts/pipe.ts
+++ b/site/src/scripts/pipe.ts
@@ -68,15 +68,13 @@ function getPageContext() {
 getUserId();
 getSessionId();
 
-export function record(name: string, data: Record<string, unknown>): void {
-  const payload = {
+function buildPayload(name: string, data: Record<string, unknown>): object {
+  return {
     timestamp: new Date().toISOString(),
     transaction_id: uid(),
-    name: "awesome_prometheus_alerts_"+name,
+    name: "awesome_prometheus_alerts_" + name,
     user_id: getUserId(),
     session_id: getSessionId(),
-    session_copy_count: bumpSessionCount(),
-    lifetime_copy_count: bumpLifetimeCount(),
     ...data,
     ...getPageContext(),
     language: navigator.language,
@@ -87,11 +85,40 @@ export function record(name: string, data: Record<string, unknown>): void {
     user_agent: navigator.userAgent,
     is_bot: /bot|crawl|spider/i.test(navigator.userAgent),
   };
-
-    fetch(PIPE_URL+"awesome_prometheus_alerts_"+name, {
-        method: 'POST',
-        body: JSON.stringify(payload),
-        headers: { Authorization: `Bearer ${PIPE_KEY}` },
-        keepalive: true,
-    }).catch(console.error);
+}
+
+export function record(name: string, data: Record<string, unknown>): void {
+  const payload = buildPayload(name, data);
+  fetch(PIPE_URL + "awesome_prometheus_alerts_" + name, {
+    method: 'POST',
+    body: JSON.stringify(payload),
+    headers: { Authorization: `Bearer ${PIPE_KEY}` },
+    keepalive: true,
+  }).catch(console.error);
+}
+
+export function recordCopy(name: string, data: Record<string, unknown>): void {
+  record(name, {
+    session_copy_count: bumpSessionCount(),
+    lifetime_copy_count: bumpLifetimeCount(),
+    ...data,
+  });
+}
+
+export async function recordAndWait(name: string, data: Record<string, unknown>): Promise<void> {
+  const payload = buildPayload(name, data);
+  const ctrl = new AbortController();
+  const timer = setTimeout(() => ctrl.abort(), 1500);
+  try {
+    await fetch(PIPE_URL + "awesome_prometheus_alerts_" + name, {
+      method: 'POST',
+      body: JSON.stringify(payload),
+      headers: { Authorization: `Bearer ${PIPE_KEY}` },
+      signal: ctrl.signal,
+    });
+  } catch {
+    // swallow — a failed event must never break sponsor navigation
+  } finally {
+    clearTimeout(timer);
+  }
 }
diff --git a/site/src/scripts/sponsor.ts b/site/src/scripts/sponsor.ts
new file mode 100644
index 0000000..297307e
--- /dev/null
+++ b/site/src/scripts/sponsor.ts
@@ -0,0 +1,33 @@
+import { record, recordAndWait } from './pipe';
+
+export function initSponsorClickTracking(): void {
+  document.querySelectorAll<HTMLAnchorElement>('a[data-sponsor-name]').forEach((a) => {
+    a.addEventListener('click', async (e) => {
+      const me = e as MouseEvent;
+      const href = a.href;
+      const sponsorName = a.dataset.sponsorName!;
+      const sponsorSlot = a.dataset.sponsorSlot!;
+      const eventData = { sponsor_name: sponsorName, sponsor_url: href, sponsor_slot: sponsorSlot };
+
+      // Modifier / non-primary clicks: track fire-and-forget, let browser handle navigation
+      if (me.button !== 0 || me.metaKey || me.ctrlKey || me.shiftKey) {
+        record('sponsor_click', eventData);
+        return;
+      }
+
+      // Plain left-click: block navigation until event is recorded
+      e.preventDefault();
+      // Open blank tab now (inside user gesture) to avoid popup-blocker after await
+      const w = a.target === '_blank' ? window.open('', '_blank') : null;
+      try {
+        await recordAndWait('sponsor_click', eventData);
+      } finally {
+        if (w) {
+          w.location.href = href;
+        } else {
+          window.open(href, '_blank') ?? (window.location.href = href);
+        }
+      }
+    });
+  });
+}